Laura Estefanía is the Founder and CEO of Conquista PR, a global strategic communications consultancy advising Web3 and emerging-technology companies on media strategy, public affairs, and crisis communications. Her work focuses on helping crypto, blockchain, and AI companies communicate effectively with journalists, policymakers, investors, and wider audiences across international markets. She holds a BA in Journalism from the University of Vienna and an MSc in Political Economy from King's College London, combining a journalism and communications foundation with political-economy expertise to navigate the intersection of finance, internet culture, and policy. In addition to leading Conquista PR, she serves as Head of Communications at Asecrypto, a Spanish crypto industry association, and is an active member of the Association for Women in Crypto, serving as a Regional Ambassador for Spain and Portugal. Laura has spoken at industry events including NFT Paris, Taipei Blockchain Week, Crypto Expo Dubai, Zebu Live, Merge Madrid, and South Summit, and is a recurring radio guest in Spain offering commentary on digital assets, regulation, and the evolving global economy. She also contributes industry commentary on topics including tokenization, AI, and digital-asset regulation.
About Laura Estefanía
Projects Founded
- Conquista PR
Career Timeline
2014–2018
Studied at the University of Vienna, earning a BA in Journalism and building a foundation in media, communications, and public messaging.
2019–2020
Completed an MSc in Political Economy at King's College London, developing expertise in global economics, policy, emerging markets, and regulatory frameworks.
Early 2020s
Worked across communications, public relations, and media roles, transitioning from journalism and political-economy backgrounds into Web3 and emerging-technology communications.
2025
Founded Conquista PR, a strategic communications consultancy serving Web3, blockchain, DeFi, and AI companies with media relations, public affairs, crisis communications, and thought-leadership services.
2025
Began contributing industry commentary to CryptoSlate, publishing articles on AI, tokenization, CBDCs, and digital-asset regulation.
2025–2026
Took on the role of Head of Communications at Asecrypto, a Spanish crypto industry association, supporting the organization's media and public communications.
2026
Published industry commentary on tokenization and financial-market infrastructure, and spoke at events including Merge Madrid and the AI Next Conference in Dubai. Continues to lead Conquista PR as Founder and CEO.
Key Contributions
Conquista PR
Founded a strategic communications consultancy focused on Web3, blockchain, DeFi, and AI companies, providing media, public affairs, and crisis-communications services.
Web3 Communications
Advises crypto and emerging-technology companies on media strategy, reputation management, and public messaging across international markets.
Crisis Communications
Works on communications strategies for companies navigating complex or sensitive situations in the fast-moving digital-asset industry.
Industry Communications
Contributes to crypto-industry communications through her role at Asecrypto, a Spanish crypto industry association.
Thought Leadership
Writes and speaks about digital assets, tokenization, AI, regulation, and the evolving global economy at industry events and in published commentary.
Sources & References
- https://www.conquista.co/about
- https://cryptoslate.com/people/laura-estefania/
- https://ae.linkedin.com/in/lauraestefania
- https://www.zebulive.xyz/speakers/laura-estefania
- https://www.mmerge.io/en/speaker/laura-estefania
- https://blockleaders.io/women-in-web3/
- https://cryptoslate.com/from-marginal-experiment-to-global-market-infrastructure-tokenization-is-rewriting-finance/
- https://www.womenincrypto.org/about
