Bio
Yoni Assia is Co-Founder, Chairman, and Chief Executive Officer of eToro Group, a publicly listed multi-asset brokerage and social investing platform. He co-founded eToro in 2007 with his brother Ronen Assia and David Ring. eToro listed on Nasdaq in May 2025 under the ticker ETOR, making Assia the CEO and Chairman of a publicly traded financial services company. eToro is not a crypto-only platform; it offers trading in cryptocurrencies, stocks, commodities, and other assets through its social-investing and copy-trading model.
In 2026, eToro has pursued aggressive product expansion including an AI-first mobile app with Tori, an AI trading assistant; the acquisition of Zengo, a self-custody crypto wallet (closed April 30, 2026); on-chain perpetual futures infrastructure; and a stated ambition to expand into banking and payment services in the United States. The TradeZero brokerage acquisition was announced alongside Q2 2026 results; closing status and final terms should be verified from eToro's official investor communications. Assia has expressed publicly that he believes AI-driven investing and on-chain financial infrastructure represent eToro's strategic direction for the coming years.
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