Matt Cole is Chairman and Chief Executive Officer of Strive, Inc., a publicly traded asset-management and Bitcoin-treasury company listed on Nasdaq as ASST. He joined Strive Asset Management in May 2022, became CIO in February 2023 and CEO in April 2023. In 2025 Strive completed its public-company combination with Asset Entities and adopted an equity-focused Bitcoin treasury strategy. Cole previously spent 15 years in global fixed income at CalPERS and was responsible for more than $70 billion in actively managed fixed-income assets, according to Strive. He is a CFA charterholder with an MBA from California State University, Sacramento.
Strive, Inc.
Strive combines asset management with a corporate Bitcoin treasury strategy. Its goal to increase Bitcoin per share and outperform Bitcoin is a management objective, not a guaranteed return. Financing tools, preferred equity, ATM issuance, mergers and treasury acquisitions can create dilution, leverage and execution risk. Use SEC filings for holdings, shares, transactions and corporate structure. Track 2026 Bitcoin holdings and financings through SEC filings. Separate Strive ETFs and adviser entities from the public holding company.
