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News/Tokenized

Coinbase CEO Supports Tokenizing COIN Stock as 67 Companies Reject OKX-ICE Plan

Coinbase CEO Brian Armstrong has backed tokenizing COIN shares to attract more investors. His position contrasts with 67 companies, including Apple, Tesla, Nvidia, and Meta, that have objected to the OKX-ICE tokenized stock initiative, highlighting growing divisions over blockchain-based equity trading.

Pankajj Purohit
By Pankajj Purohit
Coinbase Stock Tokenization: CEO Backs COIN Shares

Key Takeaways

  • Coinbase supports tokenization: CEO Brian Armstrong says bringing COIN shares onto blockchain platforms could expand the company's shareholder base.
  • 67 companies object: Apple, Tesla, Nvidia, Meta, and other major businesses have opposed tokenized versions of their shares trading on OKXICE.
  • 90% initial rejection rate: Of 62 companies originally targeted by OKXICE, 56 had filed objections, representing approximately 90.3%.
  • Crypto companies remain open: Coinbase, Circle, Robinhood, Strategy, Securitize, and BitGo were among the companies without disclosed objections as of November 5.
  • 24/7 stock trading: OKXICE aims to offer blockchain-based equity trading using stablecoins and automated liquidity pools.
  • Regulatory safeguards: The SEC's temporary innovation exemption allows companies to object to unauthorized third-party tokenization of their shares.
  • Important distinction: Armstrong's support does not constitute a formal announcement that COIN shares will be listed on OKXICE.

Coinbase Stock Tokenization Gains Support From Brian Armstrong

Coinbase stock tokenization has received public support from CEO Brian Armstrong, who believes blockchain-based shares could help the company attract a broader group of investors.

In a November 7 post on X, Armstrong explained that he supports tokenizing Coinbase's publicly traded COIN stock because he wants more people to have the opportunity to own shares in the company.

He argued that turning away potential new shareholders would be a poor business decision and that companies should make their products accessible through the channels customers prefer.

His comments come as major American corporations are taking a considerably more cautious approach toward tokenized equities.

Apple, Tesla, Nvidia, Meta, and dozens of other companies have objected to having their shares traded in tokenized form on OKXICE, a proposed blockchain-based stock trading venue.

The contrast highlights an emerging disagreement between cryptocurrency companies and traditional corporations over how financial assets should be represented and traded.

For Coinbase, the issue is particularly relevant because the exchange has already expanded into tokenized securities and blockchain-based financial products.

However, Armstrong's endorsement does not establish that Coinbase has formally approved a COIN listing on OKXICE or that such trading is already available.

Why Brian Armstrong Wants More People to Own COIN Shares

Armstrong's position reflects Coinbase's broader ambition to make financial markets more accessible through blockchain technology.

Coinbase became a publicly traded company in April 2021 through a direct listing on Nasdaq.

Its shares trade under the ticker COIN, providing investors with exposure to the company's cryptocurrency exchange and related businesses.

Traditionally, investors purchase COIN through brokerage accounts that support U.S. equities.

Tokenization could create additional ways to access those shares, particularly through blockchain-based financial platforms.

Instead of relying exclusively on conventional brokerage infrastructure, eligible investors could potentially hold digital tokens representing legally enforceable interests in Coinbase shares.

This could expand access in markets where opening a U.S. brokerage account is difficult or expensive.

However, tokenization does not automatically eliminate local securities laws, investor eligibility requirements, or identity verification.

Armstrong's argument is therefore primarily about distribution and accessibility.

If a tokenized share provides the appropriate legal rights and investor protections, offering it through additional platforms could allow more people to participate in the company's ownership.

From a business perspective, a broader shareholder base could also increase visibility and demand for Coinbase shares.

Nevertheless, greater accessibility does not guarantee higher stock prices or increased trading liquidity.

What Is Stock Tokenization and How Does It Work?

Stock tokenization involves representing an equity security or an entitlement linked to that security through a blockchain-based digital token.

The underlying structure varies depending on the issuer, custodian, and regulatory framework.

In a fully backed model, a regulated custodian holds actual company shares while corresponding blockchain tokens represent claims associated with those holdings.

For example, a platform could hold 1,000 Coinbase shares and issue 1,000 tokens, each backed by one underlying share.

Eligible investors could then transfer or trade those tokens through supported blockchain infrastructure.

However, the rights attached to the tokens depend on their legal structure.

Some products provide beneficial ownership rights or redemption mechanisms, while others offer only economic exposure to the price of an underlying stock.

This distinction is important because owning a token that tracks COIN's market price is not necessarily equivalent to owning Coinbase shares.

Investors should examine whether the product provides dividend entitlements, voting rights, redemption options, and legal claims to the underlying security.

For readers exploring the broader development of blockchain-based securities, Bitnxt recently covered Morgan Stanley's tokenization of U.S. stocks and Treasuries through DTCC.

That development demonstrates how established financial institutions are exploring tokenization while preserving conventional custody and securities ownership frameworks.

67 Companies Reject OKXICE Tokenized Stock Trading

Armstrong's support arrives at a time when the OKXICE tokenized stock initiative is facing substantial resistance from publicly traded companies.

OKXICE is a joint venture between cryptocurrency exchange OKX and Intercontinental Exchange, the parent company of the New York Stock Exchange.

The venture plans to introduce blockchain-based trading of tokenized U.S. equities.

However, a growing number of companies have objected to the inclusion of their shares.

According to public notices reviewed in November 2026, 67 companies had filed objections.

These included major technology businesses, financial institutions, retailers, and industrial companies.

Among the prominent names were Apple, Tesla, Nvidia, Meta, Microsoft, Walmart, JPMorgan Chase, and Coca-Cola.

The resistance is especially significant because OKXICE initially targeted 62 companies for its proposed platform.

Of those original companies, 56 had objected as of the November 5 notice.

That represents approximately 90.3% of the initial selection.

The remaining companies without publicly disclosed objections were primarily businesses already connected to cryptocurrency and blockchain infrastructure.

These included Coinbase, Circle, Robinhood, Strategy, Securitize, and BitGo.

However, the absence of an objection should not automatically be interpreted as formal approval or participation.

The distinction matters because companies may choose not to object without actively sponsoring or endorsing a tokenized version of their shares.

Why Apple, Tesla, Nvidia, and Meta Are Opposing the Plan

The growing opposition raises an important question: Why would major corporations reject a technology that promises broader market access and continuous trading?

The public objection notices generally do not provide detailed explanations from each company.

Therefore, it would be inaccurate to assume that all 67 companies oppose blockchain technology or stock tokenization in principle.

Some concerns identified in reporting include market fragmentation, investor confusion, liquidity, and the potential impact of trading outside conventional stock market hours.

Concerns About Price Discovery

Traditional U.S. stock markets operate within established trading sessions, although extended-hours trading is also available.

A tokenized market operating continuously could establish prices during weekends and other periods when conventional exchanges are closed.

This creates questions about how token prices would remain aligned with underlying shares.

If liquidity is limited, a tokenized stock could temporarily trade at a premium or discount.

Investor Protection and Ownership Rights

Companies may also be concerned about whether investors understand the legal differences between conventional shares and blockchain-based representations.

A token that provides economic exposure without equivalent shareholder rights could create confusion.

The concern becomes particularly important when tokenized securities are issued by third parties without direct involvement from the company whose shares they represent.

Corporate Control Over Share Representation

Companies may want greater oversight of how their securities are distributed and marketed.

A business might support tokenization through a regulated custodian or an established financial partner while opposing an independent platform's approach.

This helps explain why objections to OKXICE should not be interpreted as universal rejection of tokenized equities.

How the OKXICE Tokenized Stock Platform Would Operate

OKXICE aims to create a marketplace where eligible investors can trade tokenized U.S. equities around the clock.

The platform is designed to operate using OKX's X Layer blockchain and permissioned liquidity pools based on Uniswap v4 technology.

Rather than relying entirely on a conventional stock exchange order book, trading would occur through automated market makers.

These systems use liquidity pools and mathematical pricing mechanisms to facilitate transactions.

Investors would trade tokenized securities against supported stablecoins, including USDC, USDT, and USDG.

The proposed structure could allow trading during evenings, weekends, and holidays.

However, continuous trading introduces challenges.

Liquidity may be significantly lower when conventional markets are closed, potentially increasing price volatility and transaction costs.

The platform also requires identity verification and anti-money laundering compliance.

It is not intended to operate as an unrestricted anonymous trading environment.

OKXICE's plans follow the U.S. Securities and Exchange Commission's September 2026 innovation exemption, which created a temporary regulatory framework for certain blockchain-based securities trading activities.

The exemption allows qualifying platforms to experiment with tokenized securities under specified conditions.

It does not remove all securities regulations or guarantee that every proposed trading venue satisfies the exemption's requirements.

How the SEC's Innovation Exemption Protects Companies

The SEC's innovation exemption plays a central role in the current dispute.

Under the framework, a tokenized securities venue must notify a company before offering certain tokenized versions of its shares when the tokenization is arranged by an unaffiliated third party.

The company then has 30 calendar days after receiving the notice to object.

A timely objection prevents that venue from offering the company's tokenized shares under the exemption.

However, an objection applies to the relevant venue rather than establishing a universal prohibition on tokenization.

For example, a company could object to OKXICE while considering another tokenization arrangement involving a different platform or custody structure.

The exemption is also temporary, lasting five years.

This creates a limited period for market participants and regulators to evaluate how blockchain-based securities trading operates in practice.

The SEC has published additional information about the framework through its official Innovation Exemption guidance.

For investors, the most important point is that tokenized securities remain subject to regulatory conditions, even when transactions are executed through blockchain infrastructure.

Coinbase Has Already Entered the Tokenized Stock Market

Armstrong's support for tokenizing COIN is consistent with Coinbase's existing business strategy.

In August 2026, Coinbase introduced tokenized U.S. equities on its Base blockchain for eligible investors outside the United States.

The initial offering included tokenized versions of major American technology companies such as Apple, Nvidia, Meta, and Alphabet.

The products were structured around underlying shares held through custody arrangements.

Coinbase also emphasized the importance of providing investors with actual securities backing rather than relying entirely on synthetic price exposure.

In September, Armstrong publicly discussed the company's approach to tokenized equities, including redemption mechanisms and dividend-related functionality.

These developments provide useful context for his latest comments.

Coinbase is not simply expressing theoretical interest in blockchain-based stocks.

It has already begun developing products that connect conventional equities with blockchain trading infrastructure.

However, its existing international tokenized stock products should not be confused with the proposed OKXICE market.

They involve different platforms, jurisdictions, and regulatory arrangements.

Bitnxt has also examined the expansion of institutional tokenization through DTCC's launch of its blockchain securities service with 20 participating firms.

The DTCC approach demonstrates that blockchain adoption can occur within established financial infrastructure rather than exclusively through cryptocurrency exchanges.

Bitnxt Take: Coinbase Understands the Distribution Opportunity

At Bitnxt, we believe Brian Armstrong's position reflects a practical business argument rather than simply enthusiasm for blockchain technology.

Public companies generally benefit from having access to a broad and diverse investor base.

If tokenization allows eligible investors to purchase legally backed shares through additional financial platforms, it could create another distribution channel for publicly traded businesses.

However, we also believe the objections from major corporations deserve serious consideration.

Tokenization changes more than the technology used to record transactions.

It can affect custody arrangements, market structure, settlement procedures, and the relationship between investors and securities issuers.

Companies have legitimate reasons to evaluate those changes carefully.

Our view at Bitnxt is that the long-term success of tokenized equities will depend on combining wider investor access with clear ownership rights, reliable liquidity, and meaningful issuer protections.

The disagreement between Coinbase and traditional corporations illustrates two different priorities.

Coinbase is emphasizing the opportunity to reach new shareholders.

Many established companies appear more cautious about allowing unaffiliated platforms to represent their shares.

Neither position automatically determines whether tokenization will succeed.

The outcome will depend on whether the technology delivers measurable improvements without creating unacceptable risks.

We also believe issuer participation could become a competitive advantage for tokenization platforms.

A venue working directly with companies may find it easier to establish trusted products than one relying primarily on third-party tokenization.

This does not mean every tokenized stock must be issued directly by the underlying company.

It means legal clarity and issuer confidence could become increasingly important as the market develops.

Could Tokenized COIN Shares Attract More Global Investors?

Tokenizing Coinbase stock could potentially expand access to investors who face difficulties purchasing U.S. equities through traditional brokerage services.

For example, some international investors encounter high account minimums, limited market access, currency conversion expenses, or restrictions imposed by local financial intermediaries.

Blockchain-based securities platforms could simplify certain aspects of the investment process.

Eligible investors might be able to use supported digital wallets and stablecoins to purchase tokenized shares.

However, accessibility depends on more than the technology.

Securities regulations, investor verification, tax requirements, and restrictions in individual countries would continue to apply.

Tokenized COIN shares would also remain exposed to the same underlying business risks as conventional Coinbase stock.

These include cryptocurrency market conditions, trading activity, regulatory developments, competition, and the company's financial performance.

A blockchain representation does not make an equity investment less volatile or guarantee liquidity.

Investors must also consider risks specific to the tokenized product, including custody arrangements, smart contract vulnerabilities, redemption restrictions, and possible price differences between tokenized and conventional markets.

Why 24/7 Stock Trading Could Change Financial Markets

One of the strongest arguments for tokenized equities is the possibility of continuous trading.

Cryptocurrency markets operate around the clock.

Traditional U.S. stock exchanges, by contrast, have established trading sessions and scheduled closures.

Tokenization could allow certain equity transactions to continue outside conventional market hours.

For international investors, this could reduce the need to wait for U.S. trading sessions.

For market makers and financial institutions, blockchain settlement could also create opportunities to improve collateral management and transaction processing.

However, continuous availability does not guarantee continuous liquidity.

Trading during weekends could involve wider spreads and greater price differences from the underlying market.

This is particularly relevant when a tokenized stock trades while the conventional exchange is closed.

The broader financial industry is already experimenting with blockchain-based securities transfers.

For example, Bitnxt recently reported on Morgan Stanley's progress with DTCC tokenization and its delayed tokenized equity trading plans.

The delay illustrates an important reality: building the infrastructure for tokenized securities does not automatically create sufficient demand for active trading.

Adoption will depend on whether investors and institutions find the new systems more useful than existing alternatives.

What the 90% Rejection Rate Means for Tokenization

The rejection of 56 out of 62 initially targeted companies represents a substantial challenge for OKXICE.

However, the figure should be interpreted carefully.

It measures objections to a particular platform's proposed tokenization arrangements.

It does not establish that 90% of American public companies oppose tokenization in general.

The companies originally selected by OKXICE also represent a specific group rather than a statistically representative sample of all publicly traded businesses.

Still, the objections could materially affect the platform's initial offering.

If most of the original companies remain unavailable, OKXICE may need to rely more heavily on cryptocurrency-related issuers or seek additional companies willing to participate.

Coinbase, Circle, Robinhood, Strategy, Securitize, and BitGo could therefore become important names to monitor.

However, their absence from the objection list does not guarantee that their shares will be available when the platform launches.

The venture must still satisfy applicable regulatory requirements and establish the necessary trading and custody arrangements.

What Happens Next for Coinbase and OKXICE?

The next stage of the story will depend on whether OKXICE can secure enough eligible securities to support a meaningful launch.

The platform may continue approaching additional companies or exploring arrangements with issuers willing to participate.

Regulators will also monitor how tokenized securities venues operate under the temporary innovation exemption.

For Coinbase, Armstrong's public support creates an opportunity to demonstrate how a cryptocurrency-native public company approaches shareholder accessibility.

However, a formal COIN listing announcement, specific launch date, or confirmed OKXICE trading arrangement would require separate disclosure.

Investors should also watch whether more companies begin supporting issuer-sponsored tokenization models.

Such arrangements could provide a different route to blockchain-based equities while addressing concerns about ownership rights and corporate participation.

The broader industry will be watching whether tokenized stocks can attract meaningful trading activity without fragmenting liquidity or confusing investors.

Final Thoughts

Brian Armstrong's support for tokenizing Coinbase shares highlights a growing divide in the financial industry's approach to blockchain-based equities.

While Coinbase sees tokenization as an opportunity to attract additional shareholders, 67 companies have objected to having their shares traded through the proposed OKXICE platform.

The disagreement reflects different views about market access, investor protection, corporate oversight, and the future of securities trading.

Tokenization could eventually support broader global participation, continuous trading, and more efficient settlement.

However, its success will depend on clear legal ownership, reliable custody, regulatory compliance, and sufficient market liquidity.

Bitnxt believes the future of tokenized stocks will be shaped not simply by which platforms can issue blockchain tokens, but by which platforms can earn the confidence of companies, investors, and regulators.

Coinbase's willingness to support tokenization could make it an important participant in that transition, but the broader market still has significant challenges to overcome.

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