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Will Warren
0x Labs

Will Warren

Co-founderCo-Founder & CEO of 0x
United States· Active

About Will Warren

Will Warren is the Co-Founder and CEO of 0x Labs, the company that built and continues to develop the 0x Protocol — an open, permissionless infrastructure layer enabling the peer-to-peer exchange of Ethereum-based assets. Together with co-founder Amir Bandeali, Warren launched 0x in 2016 with the goal of making decentralized exchange a core piece of the web3 stack, accessible to developers building any application that requires asset swaps.

Warren holds a B.S. in Mechanical Engineering from UC San Diego, where he also pursued doctoral research in structural engineering before leaving academia to focus on Ethereum and the emerging DeFi ecosystem. Prior to 0x, he conducted research at Los Alamos National Laboratory and worked on applied physics and robotics projects at UCSD.

Under his leadership, 0x Labs has shipped the 0x API — a smart order routing layer that aggregates liquidity from dozens of on-chain and off-chain sources — and Matcha, a consumer-facing DEX aggregator built on the 0x protocol. In 2026, the team expanded cross-chain routing capabilities and introduced support for tokenized equities (xStocks), positioning 0x at the intersection of traditional finance and on-chain markets. Warren has consistently advocated for MEV protection as a core user right in DeFi.

Projects Founded

  • 0x Protocol
  • Matcha
  • 0x API

Career Timeline

B.S. Mechanical Engineering
University of California, San Diego
Research
Research work at Los Alamos National Laboratory; UCSD robotics and applied physics
Doctoral Study (left)
Began Structural Engineering PhD program at UCSD; left to focus on Ethereum
2016
Co-founded 0x with Amir Bandeali; published 0x whitepaper
2017
0x Protocol launched on Ethereum mainnet; ZRX token generation event
2019
0x v2 launched; 0x Labs formally established as the development company
2020
Matcha DEX aggregator launched for consumers; 0x API made publicly available
2021
0x raised $70M Series B; 0x v4 launched with gas optimizations
2023
0x Protocol v3/v4 cross-chain expansion; RFQ system enhancements for institutional liquidity
2025–2026
Cross-chain API expanded; tokenized equities (xStocks) support announced; MEV protection integrated as a standard feature across the 0x stack

Key Contributions

0x Protocol Architecture

Co-designed the 0x open protocol — a set of smart contracts that enable trustless, permissionless peer-to-peer exchange of ERC-20 and other Ethereum-based tokens without relying on a central order book or custodian.

Matcha DEX Aggregator

Led the creation of Matcha, a consumer DEX aggregator that routes trades across multiple liquidity sources to find the best price. Matcha brought DeFi to a broader user base through a polished trading interface.

0x API & Liquidity Aggregation

Developed the 0x API, enabling developers to embed best-price swap functionality into any application. The API aggregates liquidity from AMMs, professional market makers (via RFQ) and other sources.

MEV Protection Advocacy

Championed MEV (Maximal Extractable Value) protection for retail traders, integrating MEV mitigation directly into the 0x API stack so users are not front-run or sandwiched during swaps.

Tokenized Asset Infrastructure

Expanded the 0x Protocol to support tokenized equities (xStocks) and cross-chain routing in 2025–2026, bridging traditional financial assets with on-chain DeFi liquidity.

ZRX Governance Token

Introduced ZRX, the governance and utility token of the 0x Protocol, enabling protocol upgrades and community governance while funding ecosystem development.