Cyrus Fazel

Co-founderFounder & CEO of SwissBorg

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About Cyrus Fazel

Cyrus Fazel is the Founder and CEO of SwissBorg, a Lausanne-based crypto wealth management platform that combines exchange, yield, and community governance features. He co-founded SwissBorg in 2016 with Anthony Lesoismelier.

Fazel's background prior to SwissBorg spans asset management, portfolio management, and algorithmic trading in the traditional financial sector. He studied at EDHEC Business School (exact credential and year unverified from primary sources). His vision for SwissBorg was to democratize wealth management by combining crypto exchange infrastructure with community participation and smart analytics.

SwissBorg operates under MiCA-compliant European licensing and Swiss regulatory oversight. Its core product is the SwissBorg App, which provides multi-currency crypto exchange, yield earning (Earn), an AI-powered Smart Engine for trade execution, and the SwissBorg Alpha (token launch) product. The platform's token migrated from CHSB to BORG, which powers community governance, fee discounts, rewards, and premium membership tiers. SwissBorg is not a licensed bank — it holds virtual asset service provider and related licenses appropriate to its jurisdiction. Yields are not guaranteed.

Projects Founded

SwissBorg

Career Timeline

EDHEC Business School

Completed studies at EDHEC Business School (International BBA program — exact credential and year unverified from primary sources).

Pre-2016

Worked in traditional finance in roles spanning asset management, portfolio management, and algorithmic trading.

2016

Co-founded SwissBorg with Anthony Lesoismelier in Lausanne, Switzerland, with a mission to democratize wealth management through crypto and community governance.

2017–2018

Conducted the SwissBorg CHSB token sale. SwissBorg app development commenced, incorporating Smart Engine execution and community Meritocracy model.

2020–2021

SwissBorg app launched to the public. Reached significant user base milestones. Yield, staking, and premium membership products added.

2022–2023

Navigated bear market while maintaining regulatory compliance. CHSB token migrated to BORG, refreshing tokenomics and community governance features.

2024–2026

Expanded MiCA-compliant European licensing. Launched AI and DeFi-integrated product features within the SwissBorg App. Fazel remains Founder & CEO.

Key Contributions

SwissBorg Platform

Co-founded SwissBorg, a crypto wealth management app combining multi-currency exchange, AI-powered Smart Engine, yield products, and community governance in a single platform.

BORG Token & Community Governance

Built the BORG (formerly CHSB) token model for SwissBorg's community-governed wealth management ecosystem, providing fee discounts, premium tiers, and governance participation for token holders.

MiCA-Compliant European Crypto Services

Built SwissBorg under Swiss and European regulatory frameworks, positioning it as one of the early MiCA-compliant crypto platforms following EU regulatory implementation.

Smart Engine Execution

Developed SwissBorg's Smart Engine, an AI-powered execution layer that aggregates liquidity across multiple exchanges to optimize trade pricing for retail users.

Community-First Finance Model

Pioneer of the community wealth management model in crypto — designing SwissBorg to give users equity-like benefits through token ownership, community voting, and shared platform rewards.