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Triple.AKoinly

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Bobby Lee

Bobby Lee

Founder & CEO of Ballet; Co-Founder & Former CEO of BTCC, Ballet

Personal website Ballet website

Bio

Bobby Lee is the Founder and CEO of Ballet, a physical cryptocurrency cold storage card company, and the Co-Founder and Former CEO of BTCC (formerly BTC China), one of China's earliest and historically significant Bitcoin exchanges.

Lee studied computer science at Stanford University (degree details unverified from first-party sources) and worked in technology roles at companies including Yahoo and Walmart before entering the Bitcoin space. He co-founded BTC China — later rebranded to BTCC — in 2011, making it one of the world's first major Bitcoin exchanges. He served as CEO until BTCC was sold in 2018. He is not the current CEO of BTCC.

In 2019, Lee founded Ballet, a company producing physical cold storage cards pre-loaded with randomly generated private keys that users activate by adding a second passphrase. Ballet's model is distinct from hardware wallets — it is a non-electronic physical card with multi-layer key generation, designed for ease of use and gifting. As of August 2026, Ballet continues to operate under Lee's leadership, offering multi-currency cold storage cards, a companion app, and additional security features.

Profile at a glance

Status
Active

Work & Project Background

  • Ballet

    Co-founder

  • BTCC (BTC China)

    Co-founder

Key Contributions

BTCC / BTC China

Co-founded BTC China, one of the world's first major Bitcoin exchanges, helping establish institutional and retail Bitcoin trading infrastructure in China.

Ballet Cold Storage Cards

Founded Ballet and developed a novel physical cryptocurrency storage card using a two-layer key generation model — making cold storage accessible without technical hardware wallet expertise.

Bitcoin Advocacy

Long-standing Bitcoin advocate and public speaker, contributing to broader Bitcoin adoption education through interviews, conferences, and his book The Promise of Bitcoin.

Crypto Exchange Pioneer

Built BTCC into one of China's largest crypto exchanges during the formative 2011–2017 era, contributing to global Bitcoin liquidity and price discovery.

Cold Storage Innovation

Pioneered the pre-funded physical wallet card product category through Ballet, combining the security of cold storage with the simplicity of a gift card for mass adoption.

Timeline

Stanford
Attended Stanford University for computer science (exact degree and graduation year unverified from first-party sources).
Pre-2011
Held technology and engineering roles at Yahoo and Walmart prior to entering the crypto industry.
2011
Co-founded BTC China (later BTCC), one of China's first Bitcoin exchanges and a globally significant early crypto trading platform.
2011–2018
Served as CEO of BTCC, overseeing its growth into one of China's largest exchanges, before Chinese regulatory actions on crypto exchanges in 2017 curtailed operations.
2018
BTCC was sold to a Hong Kong investment group. Lee departed as CEO. His involvement with BTCC is now historical.
2019
Founded Ballet, introducing physical cold storage cryptocurrency cards targeting users who want simple, secure offline Bitcoin storage without hardware wallet complexity.
2020–2026
Ballet expanded its product line to support multiple cryptocurrencies. Lee has remained active as a Bitcoin advocate, public speaker, and author of The Promise of Bitcoin.
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