Anthony Lesoismier Genieux

Anthony Lesoismier Genieux is a finance and crypto executive best known as a co-founder and Chief Strategy Officer of SwissBorg, a digital asset wealth-management platform focused on trading, portfolio tools and crypto market access. His earlier career in quantitative finance and sales trading influenced his approach to execution quality, portfolio construction, liquidity and risk. His work at SwissBorg spans product strategy, trading infrastructure, token ecosystem development and broader crypto market education. This profile uses precise regulatory language and does not describe SwissBorg as risk-free, guaranteed, a bank, fully regulated everywhere, or the safest crypto app unless the exact claim is legally and factually supported.

Founder Snapshot

1. About Anthony Lesoismier Genieux

Anthony Lesoismier Genieux is a finance and crypto executive whose relevance to the industry is primarily in crypto wealth management and trading infrastructure. His professional path runs from quantitative analysis and sales trading in traditional finance to the co-founding of SwissBorg, where he contributes to product strategy, trading infrastructure, token ecosystem development and market education. His contribution is framed around product strategy and crypto wealth infrastructure rather than blockchain protocol invention.

2. Early Finance Career

Per his official LinkedIn experience list, Lesoismier Genieux held roles including Sales Trader (ETFs), Sales Trader (Equity Derivatives), Quantitative Fund Management, and Head of Financial Market Digital-Advisory before co-founding SwissBorg. This traditional-finance background in quantitative analysis, derivatives, ETFs and fund management later informed his approach to execution quality, liquidity aggregation, portfolio construction and risk in crypto markets. This profile does not invent specific employers, dates or asset-class responsibilities beyond what is documented in his official professional profile.

3. SwissBorg

SwissBorg is a Switzerland-based digital asset wealth-management platform founded in 2017 by Anthony Lesoismier Genieux and Cyrus Fazel (CEO). Per his own public commentary, SwissBorg has grown to over one million users and is one of the largest crypto companies in Europe. The company is headquartered in Switzerland and operates across multiple European jurisdictions. Lesoismier Genieux serves as Co-Founder and Chief Strategy Officer.

4. SwissBorg Wealth App

The SwissBorg Wealth App is the company's flagship product, focused on crypto buying, selling, portfolio management, fiat on-ramping, asset conversion and yield/earn features. The app is designed to provide users with access to digital asset markets through a single interface. Users should consult current official SwissBorg documentation for the latest supported regions, assets and features, as product availability changes over time.

5. Smart Engine

Per SwissBorg's official website (swissborg.com/smart-engine), the Smart Engine connects to top centralized and decentralized exchanges to buy, sell and exchange crypto at the best available price. Instead of relying on only one market venue, an aggregation engine can compare available liquidity across multiple connected venues and route execution according to its rules. This matters because crypto liquidity is fragmented across many exchanges and chains, and aggregation can reduce the cost and slippage of execution. This profile does not guarantee that users always receive the best possible price.

6. Meta-Exchange

SwissBorg's Meta-Exchange architecture is designed to connect centralized (CeFi) liquidity, on-chain liquidity, DEX connectivity and cross-chain access. Per SwissBorg's official blog, the Meta-Exchange has been expanded to connect multiple blockchain networks, including BNB Smart Chain, Solana, Ethereum and Avalanche, enabling users to swap tokens across chains. The Meta-Exchange is part of SwissBorg's broader multi-chain strategy. Users should consult current SwissBorg documentation for the latest integrations.

7. Multi-Chain Access

Per SwissBorg's official communications, the platform supports access to multiple blockchain networks through its Meta-Exchange, including Ethereum, Solana, Avalanche, and BNB Smart Chain. SwissBorg does not own or control these underlying networks; it provides users with access and routing across them. Users should verify current chain support from official SwissBorg documentation, as supported networks may change over time.

8. From CHSB to BORG

In October 2023, SwissBorg completed the migration of its original native token, CHSB, to BORG at a 1:1 ratio on Ethereum. Per SwissBorg's official blog, this migration was a strategic pivot toward deeper DeFi integration and on-chain utility. CHSB was the earlier SwissBorg token, while BORG became the successor ecosystem token. This profile does not present CHSB as the current token; BORG is the current ecosystem token.

9. BORG

BORG is SwissBorg's current ecosystem token, operating on Ethereum. Per SwissBorg's documentation, BORG is an embedded utility asset linked to product features and incentives rather than equity. It is associated with app benefits, premium/user-tier functionality, and ecosystem incentives. Users should consult current official SwissBorg documentation for the latest BORG utility, as token functionality may evolve. This profile does not display live price, market cap or trading volume.

10. SwissBorg Community

SwissBorg has historically emphasized community participation, token holders, product feedback, governance-style initiatives, user engagement and ecosystem incentives. This profile distinguishes community participation from legal corporate control and does not claim SwissBorg is fully DAO-governed unless current governance documentation supports that exact description.

11. Portfolio Strategy

Lesoismier Genieux has publicly discussed themes including diversification, risk management, volatility, investment horizons, portfolio construction, avoiding excessive leverage and liquidity. These views are personal market commentary and should be attributed as “Lesoismier Genieux has argued…” rather than presented as universal investment rules. This profile does not provide personalized investment advice.

12. Market Education

Lesoismier Genieux regularly participates in public discussions around crypto risk, investor behavior and portfolio strategy through interviews, podcasts, conference talks and SwissBorg educational material. Recurring topics include market cycles, risk, portfolio management, investor behavior, long-term positioning and trading psychology. This profile only summarizes themes from authoritative public sources.

13. SwissBorg Earn / Yield Products

SwissBorg offers Earn/yield products that allow users to earn rewards on supported assets. Users should consult current official SwissBorg documentation for current product names, supported assets, yield sources, risk disclosures and availability. This profile distinguishes between staking rewards, DeFi yield, lending yield and promotional rewards, and does not describe yield as guaranteed income. Historical APYs are not presented as current.

14. 2025 Security Incident

On September 8, 2025, SwissBorg disclosed a significant security incident affecting its SOL Earn program. Per SwissBorg's official statement and industry reporting (Crowdfund Insider, The Record), approximately 192,600–193,000 SOL (valued at approximately $41 million) was stolen. The incident was caused by a compromised third-party API from Kiln, SwissBorg's staking partner; an external DeFi wallet held by the partner was breached. SwissBorg's core infrastructure was not compromised — the breach occurred at the partner level. CEO Cyrus Fazel confirmed that the stolen funds represented approximately 2% of SwissBorg's total assets and about 1% of users were affected, and that SwissBorg would reimburse affected users. This profile distinguishes SwissBorg infrastructure from third-party/partner infrastructure, as supported by the incident report.

15. Security and Risk

SwissBorg documents various safeguards including custody, account security, transaction controls, vendor management and incident response. This profile does not describe the platform as hack-proof or completely secure. Crypto wealth platforms may carry market risk, counterparty risk, custody risk, smart-contract risk, third-party risk, liquidity risk and regulatory risk — as the 2025 Kiln/SOL Earn incident illustrated.

16. SwissBorg Regulatory Status

SwissBorg operates through Swiss and European legal entities with VASP/CASP registrations in applicable jurisdictions. This profile uses jurisdiction-specific language and does not describe SwissBorg as “fully regulated globally.” Users should consult SwissBorg's official regulatory pages and relevant regulator databases for the exact status in each operating jurisdiction, as authorizations vary by country and product.

17. Switzerland and Europe

SwissBorg is headquartered in Switzerland and operates across multiple European jurisdictions. The company is subject to applicable Swiss and EU regulatory structures, including MiCA-related developments where relevant. This profile does not assume that one authorization covers every product in every country; users should verify availability and regulatory status for their specific jurisdiction.

18. Role as Chief Strategy Officer

As CSO, Lesoismier Genieux contributes to product strategy, ecosystem strategy, market positioning, token strategy, partnerships, trading infrastructure, multi-chain expansion, user growth and market education. This profile does not attribute all SwissBorg decisions solely to him; SwissBorg's products are the result of the broader team, including CEO Cyrus Fazel and other executives.

19. Why Anthony Lesoismier Genieux Matters in Crypto

His relevance lies at the intersection of traditional finance, crypto investing, liquidity, execution, portfolio management, wealth technology, token ecosystems and on-chain access. His contribution is framed primarily around product strategy and crypto wealth infrastructure, rather than blockchain protocol invention. He is not described as the inventor of Bitcoin, blockchain, DeFi, or quant trading.

20. What Is Anthony Lesoismier Genieux Working on Now?

Current Roles: Co-Founder & CSO, SwissBorg (verified August 2026).
Previous Roles: Sales Trader (ETFs), Sales Trader (Equity Derivatives), Quantitative Fund Management, Head of Financial Market Digital-Advisory.
Status Unclear: Any additional advisory roles or external businesses beyond SwissBorg are not independently verified and are omitted.
Information checked: August 2026