Bally's Corporation

Bally's Corporation is an American gambling, betting, and interactive entertainment company headquartered in Providence, Rhode Island. The company operates 19 casinos across 11 US states, a horse track in Colorado, and online sports betting operations in 14 states. Bally's has been one of the fastest-growing gaming companies in the US, expanding from a single property (Twin River in Rhode Island) to a national portfolio through aggressive acquisitions between 2020 and 2023.

The company operates through three primary segments: Casinos & Resorts (its 19 land-based casino properties), North America Interactive (Bally Bet sportsbook and Bally's iCasino), and International Interactive (online gaming operations in the UK and Europe). Bally's is also developing Bally's Chicago — the first casino in Chicago city limits — with a temporary casino opened in 2023 and a permanent $1.7 billion resort expected to open in 2026.

Bally's Corporation is publicly traded on the NYSE under the ticker symbol BALY and is majority-owned (74%) by Standard General, a New York-based hedge fund led by Soo Kim, who serves as Chairman. The company employs approximately 10,500 people and is recognized as a Tier-1 operator in the US gaming industry. In 2024, Standard General proposed taking the company private through a merger with The Queen Casino & Entertainment, valuing the combined entity at $4.6 billion.

National Casino Portfolio — 19 Properties

Bally's operates 19 casinos across 11 US states, including Bally's Atlantic City (New Jersey), Bally's Dover (Delaware), Bally's Kansas City (Missouri), Bally's Quad Cities (Illinois/Iowa), Bally's Evansville (Indiana), Bally's Black Hawk (Colorado), and Bally's Twin River and Bally's Tiverton (Rhode Island). The company acquired the iconic Bally's brand name from Caesars Entertainment in 2020 for $20 million and has since rebranded virtually all its properties under the Bally's name.

Bally's Chicago — First Chicago Casino

In May 2022, Bally's won approval to build a $1.7 billion casino resort in Chicago's River West neighborhood — the first casino in Chicago city limits. A temporary casino opened at the Medinah Temple in September 2023, and the permanent facility is expected to open in 2026. Once fully operational, Bally's Chicago is projected to account for one-third of the company's gaming revenue, making it a transformative asset.

Bally's Las Vegas — Tropicana Site

In September 2022, Bally's purchased the Tropicana Las Vegas from GLPI and Penn Entertainment for $148 million. The company plans to replace the Tropicana with a new 3,000-room integrated resort adjacent to the New Las Vegas Stadium (home of the Las Vegas Raiders), positioning Bally's for a major Strip presence.

Bally Bet & Interactive

Bally Bet is the company's online sports betting brand, live in 14 US states. Bally's Interactive also operates iCasino (online casino) in states where it's legal. The company acquired Bet.Works (sportsbook technology) and Gamesys (UK online gaming) to build its interactive capabilities. Bally Bet has been an official partner of the NHL's Nashville Predators and other sports teams.

International Interactive — UK & Europe

Through its 2021 acquisition of Gamesys Group for $2.7 billion, Bally's established a significant international online gaming presence in the UK and Europe. The International Interactive segment operates popular brands including Jackpotjoy, Virgin Games, Monopoly Casino, and Starspins. In 2025, Bally's sold its International Interactive business to Intralot for €2.7 billion.

Bally's Rewards Loyalty Program

Bally's Rewards is the company's loyalty program, offering members tiered benefits across all Bally's properties. Members earn points redeemable for gaming, dining, hotel stays, and entertainment, with integration across retail and online platforms.

2004 — BLB Investors Founded

The company was founded in 2004 as BLB Investors, initially focused on acquiring the Twin River Casino in Lincoln, Rhode Island.

2011 — Twin River Worldwide Holdings

The company rebranded as Twin River Worldwide Holdings and began expanding beyond its single Rhode Island property through strategic acquisitions.

2017 — Dover Downs Acquisition

Twin River acquired Dover Downs Hotel & Casino in Delaware, beginning its expansion beyond Rhode Island. The company went public on the NYSE the same year.

2020 — Bally's Brand Acquisition

In October 2020, Twin River acquired the rights to the iconic Bally's brand from Caesars Entertainment for $20 million and purchased Bally's Atlantic City from Caesars and Vici Properties for $25 million. The company changed its name to Bally's Corporation and its ticker to BALY.

2020–2021 — Aggressive Expansion

Bally's acquired multiple properties in rapid succession: Bally's Shreveport (Louisiana), Bally's Kansas City (Missouri), Bally's Evansville (Indiana), MontBleu (Nevada), Jumer's Casino (Illinois), and Tropicana Evansville (Indiana), spending over $500 million to build a national portfolio.

2021 — Gamesys Acquisition

Bally's acquired UK-based Gamesys Group for $2.7 billion, establishing a major international online gaming presence with brands including Jackpotjoy, Virgin Games, and Monopoly Casino.

2022 — Bally's Chicago Approved

In May 2022, Bally's won approval to build a $1.7 billion casino resort in Chicago — the first casino in Chicago city limits. A temporary casino opened at the Medinah Temple in September 2023, with the permanent resort expected in 2026.

2022 — Tropicana Las Vegas Acquisition

Bally's purchased the Tropicana Las Vegas from GLPI and Penn Entertainment for $148 million, with plans to develop a new 3,000-room integrated resort adjacent to the Las Vegas Raiders' stadium.

2022 — Standard General Buyout Offer

Standard General, Bally's majority shareholder (74%), offered to take the company private at $38 per share, valuing it at $2.07 billion. The board initially rejected the offer in May 2022.

2023 — Temporary Chicago Casino Opens

Bally's Chicago temporary casino opened at the Medinah Temple in September 2023, generating revenue while the permanent $1.7 billion resort is under construction.

2024 — Standard General Merger Proposal

Standard General proposed a new buyout and merger with The Queen Casino & Entertainment, valuing the combined company at $4.6 billion. The merger would add four casinos to Bally's portfolio and give stockholders the option to retain their shares.

2025 — International Interactive Sale

Bally's sold its International Interactive (UK/Europe online gaming) business to Intralot for €2.7 billion, focusing on its North American operations and the Chicago development.

Bally's Corporation is committed to responsible gaming across all its properties and digital platforms. The company implements comprehensive responsible gaming programs including:

• Bally's Rewards Responsible Gaming Tools — The loyalty program integrates responsible gaming features, allowing members to set deposit, time, and spending limits across retail and online channels.
• Self-Exclusion Programs — Players can voluntarily exclude themselves from gaming at any Bally's property or on Bally Bet. The programs are coordinated with state gaming regulators in each jurisdiction.
• Bally Bet Responsible Gaming Tools — The online sportsbook offers deposit limits, time-out periods, self-exclusion, reality checks, and session timers. Players can access their full betting history for transparency.
• Trained Staff — All Bally's employees undergo mandatory responsible gaming training. The company employs dedicated Responsible Gaming coordinators at each property.
• Partnerships — Bally's partners with the National Council on Problem Gambling (NCPG) and other organizations to promote responsible gaming awareness and provide support resources.
• Underage Gaming Prevention — Strict ID verification protocols are enforced at all properties and online platforms to prevent underage gambling.

Players experiencing gambling-related harm can contact the National Problem Gambling Helpline at 1-800-522-4700, available 24/7.