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Triple.AKoinly

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Justin Wu

Justin Wu

Head of Marketing, Hailstone Labs, Hailstone Labs

Personal website

Bio

Justin Wu is a Web3 entrepreneur, growth marketer and community builder who has worked across blockchain startups, decentralized applications and crypto events since 2015. He is known for founding or co-founding initiatives including CoinState, BlockchainNW and DCENTRAL, while also helping crypto companies build audiences and launch products. His career has combined growth marketing, community development, events, content creation and startup strategy. More recent professional sources identify him as Head of Marketing at Hailstone Labs, a Hong Kong-based Web3 venture studio, and previously as CMO of Anzen, a DeFi finance project. His progression from information architecture and conventional growth marketing into blockchain events and crypto marketing illustrates how Web3 ecosystems rely not only on developers but also on communities, distribution, conferences and founder networks to grow.

Profile at a glance

Country
USA
Status
Active

Work & Project Background

  • CoinState

    Co-founder

  • DCENTRAL

    Co-founder

  • BlockchainNW

    Co-founder

  • Rebl

    Co-founder

Key Contributions

Web3 Growth

Built marketing and growth strategies for crypto companies and decentralized applications across multiple projects and ecosystems.

DCENTRAL

Co-founded a major Web3 event brand focused on DeFi, NFTs, DAOs and crypto communities, with events in Miami and Austin.

BlockchainNW

Helped build blockchain-focused community and conference activity in Seattle starting in 2018.

Crypto Community Building

Organized events bringing together builders, founders, investors and users across the Web3 ecosystem.

Web3 Marketing Leadership

Has held senior marketing roles across crypto startups, including CMO of Anzen and Head of Marketing at Hailstone Labs.

Timeline

2008–2013
Studied at the University of Washington, focusing on Information Architecture — building expertise in user experience, information organization and digital product structure.
Early 2010s
Worked in growth marketing across Kickstarter campaigns, SaaS startups and product launches, developing expertise in audience acquisition and community-led growth.
2015–2016
Began working in blockchain and Web3 growth marketing, applying community-building and growth strategies to crypto projects and decentralized applications.
2018
Co-founded and launched BlockchainNW, a blockchain conference in Seattle described as the city's first blockchain-focused conference event.
2018–2020
Founded CoinState, described in a 2020 interview as a global blockchain community based out of California. CoinState is now treated as a historical project.
2021
Co-founded DCENTRAL, a Web3 conference brand that organized events during Miami Art Week and in Austin, bringing together DeFi builders, NFT collectors, DAOs and the broader crypto community.
2022–2023
Served as CMO of Anzen, a DeFi finance project, leading marketing and community growth. Also co-founded and served as CMO of Rebl.
2024–2026
Joined Hailstone Labs, a Hong Kong-based Web3 venture studio, as Head of Marketing, leading growth and marketing for the studio and its incubated projects.
August 2026
Continues as Head of Marketing at Hailstone Labs, focused on Web3 ecosystem growth, community building and venture studio marketing across Asia and globally.
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