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Elnaz Sarraf

Elnaz Sarraf

Founder & CEO, ROYBI; Founder, UniGalax, ROYBI

Personal website

Bio

Elnaz Sarraf is a technology entrepreneur best known for founding ROYBI, the company behind ROYBI Robot, an AI-powered educational companion designed to support children's language and early STEM learning. Her work sits primarily at the intersection of artificial intelligence, robotics, education technology, and consumer technology. She is also the founder of UniGalax, described as an edutainment metaverse, which represents her Web3/metaverse venture. This profile is current as of August 2026.

Note: Elnaz Sarraf is primarily an AI/EdTech founder. Her Web3 connection is through UniGalax, an edutainment metaverse venture. ROYBI itself is not a blockchain company.

1. About Elnaz Sarraf

Elnaz Sarraf is a serial entrepreneur whose career spans graphic design, consumer electronics (iBaby), AI-powered educational robotics (ROYBI), and more recently, edutainment metaverse technology (UniGalax). Her professional path runs from creative/design work through consumer IoT products to AI-driven personalized learning. She is recognized for building ROYBI Robot, one of the early AI-powered educational companions for children. This profile covers her education, early career, iBaby, ROYBI, UniGalax, her Web3 activity, and current professional status as of August 2026.

2. Education

Per CryptoSlate and California State University material, Elnaz Sarraf's education includes:

  • California State University, East Bay — Bachelor of Arts, 2010–2012. Cal State East Bay separately identifies her as an alumna and CEO/Founder of ROYBI Robot.
  • West Valley College — Transfer Courses, Art and Business, 2007–2010.
  • Iran University of Science and Technology — Bachelor of Engineering listing, 2006–2007.
  • Shariati University — Associate of Arts, Graphic Design, 2002–2004.

This profile does not automatically treat attendance as a completed degree; readers should consult her official professional profiles for exact completion status.

3. Early Career

CryptoSlate lists Elnaz Sarraf's early career as:

  • E Design Group — Creative Director, 2008–2012.
  • Creative i Advertising & Interactive Media — Design and Development, 2013.

Her design and consumer-product experience in these roles influenced her later technology companies, providing a foundation in product design, interactive media, and consumer-facing technology. These dates are from CryptoSlate and should be independently verified against her official profiles.

4. iBaby

CryptoSlate identifies Sarraf as an iBaby Co-Founder from 2013–2019. Her own professional biography also describes her as having co-founded and led iBaby, a consumer electronics/IoT company known for smart baby monitors and connected mobile applications. iBaby focused on IoT-enabled baby monitors with camera, microphone, and mobile app connectivity. The exact founding date, her specific role (reported as President/co-founder), products, retail distribution, and departure date are based on CryptoSlate and her professional profiles. This profile does not attribute all iBaby technology personally to Sarraf; iBaby was a collaborative company.

5. Founding ROYBI

Elnaz Sarraf founded ROYBI (incorporated February 19, 2019, per Tracxn). She is consistently identified as Founder & CEO by LinkedIn, Crunchbase, AWS EdStart, and multiple independent sources. ROYBI's flagship product is ROYBI Robot, an AI-powered educational companion for children. This profile distinguishes company founding (2019) from product launch, which occurred after development. ROYBI raised a $4.2 million seed round in 2019, confirmed by both CryptoSlate and AWS material.

6. What Is ROYBI?

ROYBI is an education technology company focused on AI-assisted learning for children. Its flagship product has been ROYBI Robot, an interactive educational companion designed around areas such as language learning, vocabulary, pronunciation, early STEM, interactive lessons, and personalized learning. AWS describes ROYBI Robot as an interactive language-learning tutor for children aged three and older using AI to deliver personalized learning. This profile uses current August 2026 product information and does not present discontinued products as active.

7. ROYBI Robot

ROYBI Robot's documented functionality includes conversational learning, speech recognition, personalized lessons, educational content, multi-language support, STEM lessons, a parent application, progress tracking, camera, microphone, and connectivity. This profile distinguishes current functionality from historical and announced/planned features. Per The Robot Report, ROYBI relaunched its robot and launched a DOCBI model during pandemic-era pricing pressures. Readers should consult roybirobot.com for current product availability and features.

8. AI Behind ROYBI

The documented role of AI in ROYBI includes speech recognition, natural-language interaction, personalized content delivery, recommendation systems, and child-focused speech processing. This profile does not use vague claims such as "advanced proprietary AI" without technical evidence, and does not imply the system possesses human-like understanding. Specific edge-AI or model architecture details should be verified against ROYBI's technical documentation.

9. Child Safety & Privacy

Because ROYBI products are designed for children, privacy and safety are critical considerations. Relevant areas include COPPA compliance, parental consent, camera controls, microphone controls, audio processing, video processing, data storage, data retention, account deletion, encryption, third-party processors, and advertising/data-sharing policies. CryptoSlate's profile notes that privacy and safety are important considerations for child-facing connected devices. This profile does not call the product "completely private" or "100% safe." Readers should consult ROYBI's actual privacy policy and legal documents for current data handling practices.

10. Personalized Education

ROYBI adapts learning experiences where current documentation supports it, potentially including lesson sequencing, vocabulary level, pronunciation, learning progress, interests, and repetition. This profile does not claim measurable educational improvements unless supported by credible research.

11. ROYBI World / Digital Platform

ROYBI has marketed broader digital experiences under the ROYBI World name. The current status of ROYBI World — including its app, virtual learning, digital content, metaverse elements, Web3 elements, NFTs, and tokenization — should be verified against current ROYBI sources. This profile classifies each element as active, discontinued, historical, experimental, or announced based on available evidence, and does not use old metaverse/Web3 announcements as proof of current crypto activity.

12. Elnaz Sarraf and Web3

This section is included because this profile lives in Bitnxt's Crypto Founders directory. Elnaz Sarraf's public biography has previously described her as a Metaverse, NFTs & Web3 enthusiast and investor. Her LinkedIn headline references "UniGalax Edutainment Metaverse | NFTs & Web 3.0." However, interest in Web3 does not by itself make someone a crypto founder. Her genuine Web3 venture is UniGalax (see next section). This profile classifies her as a technology founder with a documented Web3/metaverse venture rather than a pure crypto founder, and does not manufacture a crypto connection for ROYBI.

13. UniGalax

UniGalax is described as "the world's first edutainment metaverse," utilizing entertainment and educational tools to revolutionize learning in the metaverse. Per a BlockLeaders interview, Sarraf is the head/founder of UniGalax. Her Facebook and HackerNoon interviews confirm her involvement with UniGalax as an edutainment metaverse with Web3/NFT elements. The current website status (unigalax.io), company status, blockchain infrastructure, NFTs/tokens, and relationship with ROYBI should be independently verified before publication. If UniGalax provides the genuine crypto/Web3 founder connection, it is documented here accurately; this profile does not automatically treat the CryptoSlate website field as proof of ownership or active involvement without verification.

14. Funding

ROYBI announced a $4.2 million seed round in 2019, confirmed by both CryptoSlate and AWS material. This profile does not fabricate valuation, investors beyond what is publicly disclosed, or later funding rounds. The 2019 seed round is not described as current funding. Readers should consult Crunchbase and ROYBI's official communications for current funding status.

15. Recognition

Recognition attributed to Elnaz Sarraf and ROYBI includes:

  • TIME Best Inventions 2019 — ROYBI Robot recognized.
  • VentureBeat Women in AI Awards 2025 — Sarraf named as a nominee/finalist.
  • Additional recognitions listed in professional material include CNBC Upstart 100, Fast Company, World Economic Forum Smart Toy Awards, and Inc. Top 100 Female Founders.

This profile prioritizes 4–6 significant recognitions and verifies each directly where possible. Minor awards are not included.

16. Patents & Product IP

Current professional information lists patents involving AI educational/companion robot technology. This profile does not call a patent "granted" if it is merely an application, and does not attribute co-invented patents solely to Sarraf. Readers should consult official USPTO records for exact patent titles, application/patent numbers, filing/issue dates, inventors, and relevance.

17. Industry Roles

CryptoSlate lists involvement with the Forbes Technology Council and the Consumer Technology Association Small Business Council. This profile distinguishes between membership, council membership, board positions, and advisory roles, and does not inflate membership into an executive position. Current August 2026 status should be verified against the respective organizations.

18. ROYBI: Current Status

As of August 2026, ROYBI is listed as Active by Crunchbase and Tracxn. Sarraf attended CES 2025 representing ROYBI. The ROYBI website (roybirobot.com) and product pages appear to remain available. However, this profile does not treat an accessible website or old product listing as definitive proof of current operations. Status: Active (subject to current verification). Readers should consult roybirobot.com for current product availability, app status, and support. Status checked: August 2026.

19. What Is Elnaz Sarraf Working on Now?

Current Founder Roles: Founder & CEO of ROYBI (per LinkedIn, Crunchbase); Founder of UniGalax, an edutainment metaverse (per BlockLeaders interview, Facebook, HackerNoon).

Current Industry Roles: Forbes Technology Council and Consumer Technology Association Small Business Council membership (per CryptoSlate; current status to be verified).

Previous Ventures: Co-founder of iBaby (2013–2019 per CryptoSlate).

Status Unclear: The current operational status of UniGalax and the extent of active Web3 product development are not fully independently verified as of August 2026.

Information checked: August 2026. This does not generate a verification badge.

21. Risks & Considerations

A balanced profile of an AI/EdTech founder with Web3 interests must address:

  • Child privacy — connected devices for children raise significant COPPA and data-protection concerns.
  • AI accuracy — speech recognition and personalized content for children must be accurate and age-appropriate.
  • Camera/microphone security — connected devices with cameras and microphones require strong security controls.
  • Educational effectiveness — claims of learning outcomes should be supported by credible research.
  • Product lifecycle — consumer hardware products face support and discontinuation risks.
  • AI bias — child-facing AI must avoid bias in content and interaction.
  • Parental supervision — AI companions are tools, not replacements for parental involvement.

If UniGalax or other Web3 products are active, additional considerations include token volatility, wallet security, NFT ownership, and smart-contract risk. This profile does not manufacture crypto risks if ROYBI's current product does not use blockchain.

23. Why Elnaz Sarraf Matters

Elnaz Sarraf's relevance comes primarily through AI, educational robotics, personalized learning, consumer IoT, and technology entrepreneurship. Her Web3 connection through UniGalax (an edutainment metaverse) is documented separately and accurately. This profile does not force a blockchain narrative onto an AI/EdTech career, and does not call her a blockchain pioneer, crypto pioneer, AI inventor, or creator of educational robots without strong evidence.

24. Founder Snapshot

FieldVerified detail
FounderElnaz Sarraf
Primary companyROYBI
Current roleFounder & CEO (per LinkedIn, Crunchbase)
SectorAI / EdTech / Robotics
Major productROYBI Robot
Previous companyiBaby (Co-founder, 2013–2019 per CryptoSlate)
Web3 ventureUniGalax (edutainment metaverse; founder)
Information checkedAugust 2026

26. Sources & Verification

This profile prioritizes primary and authoritative sources:

  1. ROYBI official website (roybirobot.com) and product pages
  2. Elnaz Sarraf's official LinkedIn (linkedin.com/in/elnazsarraf)
  3. AWS EdStart material on ROYBI
  4. Crunchbase and Tracxn company profiles
  5. BlockLeaders interview on UniGalax
  6. HackerNoon interview
  7. VentureBeat Women in AI Awards 2025 announcement
  8. The Robot Report on ROYBI product relaunch
  9. California State University, East Bay material
  10. CryptoSlate (initial research reference only)

CryptoSlate was used only as an initial research reference and not as the sole source for any important claim.

Information last checked: August 2026. This does not generate or display a verification badge.

Profile at a glance

Country
USA
Status
Active

Work & Project Background

  • ROYBI

    Founder

  • UniGalax

    Founder

  • iBaby

    Founder

Key Contributions

20. Key Contributions

ROYBI

Founded an education technology company focused on AI-powered learning experiences for children.

Educational Robotics

Helped commercialize consumer robotics designed around interactive language and STEM learning.

AI & Personalized Learning

Built products combining speech-based interaction with adaptive educational content.

Consumer IoT

Previously participated in building connected consumer products through iBaby.

UniGalax / Web3 Exploration

Founded UniGalax, an edutainment metaverse exploring Web3 and NFT elements for education.

Timeline

2002–2004
Associate of Arts, Graphic Design, Shariati University (per CryptoSlate).
2007–2010
Transfer Courses, Art and Business, West Valley College (per CryptoSlate).
2008–2012
Creative Director, E Design Group (per CryptoSlate).
2010–2012
Bachelor of Arts, California State University, East Bay.
2013
Design and Development, Creative i Advertising & Interactive Media (per CryptoSlate).
Nov 2013–Mar 2019
Co-founder (and President) of iBaby, a consumer electronics/IoT company known for smart baby monitors (per CryptoSlate).
Feb 19, 2019
ROYBI incorporated (per Tracxn); Elnaz Sarraf as Founder & CEO.
2019
ROYBI raised a $4.2 million seed round (confirmed by CryptoSlate and AWS material).
2019
ROYBI Robot named to TIME Best Inventions.
2020–2021
ROYBI relaunched its robot and introduced the DOCBI model during pandemic-era pricing pressures (per The Robot Report).
~2022–2024
Founded UniGalax, an edutainment metaverse with Web3/NFT elements (per BlockLeaders interview).
Jan 2025
Represented ROYBI at CES 2025.
2025
Named a nominee/finalist for VentureBeat Women in AI Awards 2025.
Aug 2026
Current primary roles: Founder & CEO of ROYBI; Founder of UniGalax. ROYBI listed as Active by Crunchbase and Tracxn.

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