Crystalbet (Entain)

Crystalbet is a leading Georgian online gaming operator, founded in 2008 and headquartered in Tbilisi, Georgia. Acquired by Entain (formerly GVC Holdings) in 2018 for an initial consideration of £40 million (with earn-outs up to £90 million), Crystalbet operates as Entain's regional brand in the Georgian and South Caucasus market, offering sports betting, online casino, and live casino products.

Crystalbet is one of the most recognized gaming brands in Georgia, with a strong retail betting presence (over 100 betting shops across Georgia) and a growing online platform. The brand is known for its local market expertise, Georgian-language customer support, and deep integration with Georgian sports — including sponsorship of the Georgian national football team and domestic football clubs.

Crystalbet is licensed and regulated by the Georgian Revenue Service and operates in compliance with Georgia's 2018 gambling regulations. As part of Entain, Crystalbet benefits from access to Entain's global technology stack, game content, and responsible gambling tools, while maintaining its local brand identity and market focus.

Sports Betting

Crystalbet's sportsbook is the core of its offering, featuring over 30 sports including football, basketball, tennis, rugby, and esports. The platform offers pre-match and in-play betting, cash-out, bet builder, and live streaming of selected events. Crystalbet has particularly strong coverage of Georgian, European, and CIS football leagues, with competitive odds on domestic competitions.

Online Casino

Crystalbet's online casino offers over 1,500 slots, table games, and live casino titles from leading global providers including NetEnt, Pragmatic Play, Evolution, and Play'n GO. The casino is integrated with Entain's content aggregation platform, giving Crystalbet access to the same game library as Entain's global brands.

Live Casino

Crystalbet's live casino features real dealer tables powered by Evolution and Pragmatic Play Live, offering blackjack, roulette, baccarat, and game shows. Selected tables feature Georgian-speaking dealers, providing a localized live gaming experience rare in the region.

Retail Betting Network

Crystalbet operates over 100 retail betting shops across Georgia, making it one of the largest retail bookmakers in the country. The retail network complements the online platform, allowing customers to deposit, withdraw, and place bets in person — an important channel in a market where online payment adoption is still developing.

Local Sponsorships

Crystalbet has built strong brand recognition through sponsorships of Georgian sports, including the Georgian national football team, domestic football clubs, and basketball teams. These partnerships reinforce Crystalbet's position as a local brand with deep roots in Georgian sport.

Mobile Platform

Crystalbet offers a mobile-optimized website and native iOS and Android apps, with Georgian and Russian language support. The mobile platform accounts for over 60% of online betting volume, reflecting the high mobile penetration in Georgia.

2008 — Foundation

Crystalbet was founded in 2008 in Tbilisi, Georgia, during a period of rapid growth in the Georgian gambling market. The company started as a retail betting operator, opening shops across Tbilisi and major Georgian cities.

2010-2015 — Retail Expansion

Crystalbet expanded its retail network across Georgia, growing to over 100 betting shops. The brand gained recognition through local sponsorships and competitive odds on Georgian and European football.

2015 — Online Launch

Crystalbet launched its online sportsbook and casino platform, extending its retail brand into the digital space. The online platform quickly gained traction as internet penetration and digital payments grew in Georgia.

2018 — Georgian Regulatory Reform

Georgia passed new gambling regulations in 2018, introducing licensing requirements, tax changes, and advertising restrictions. Crystalbet adapted to the new regulatory framework, obtaining licenses from the Georgian Revenue Service and strengthening compliance and responsible gambling practices.

2018 — Entain (GVC Holdings) Acquisition

Entain (then GVC Holdings) acquired Crystalbet for an initial consideration of £40 million, with earn-outs up to £90 million based on performance. The acquisition gave Entain a foothold in the Georgian and South Caucasus market, while Crystalbet gained access to Entain's global technology, content, and responsible gambling tools.

2019-2024 — Integration & Growth

Under Entain ownership, Crystalbet has integrated Entain's sportsbook and casino platform, expanded its game content, and enhanced its mobile offering. The brand has maintained its local identity, Georgian-language support, and retail network while benefiting from Entain's global scale and technology.

Crystalbet, as part of Entain, is committed to responsible gambling in the Georgian market, implementing both local regulatory requirements and Entain's global responsible gambling standards.

Georgian Regulatory Compliance

Crystalbet operates under license from the Georgian Revenue Service and complies with Georgia's 2018 gambling regulations, which include age verification (18+), self-exclusion, advertising restrictions, and tax compliance. The regulatory framework has been strengthened in recent years to enhance player protection.

Player Protection Tools

• Deposit Limits: Players can set daily, weekly, and monthly deposit limits.
• Time-Out & Cooling-Off: Temporary breaks from play are available through the account dashboard.
• Self-Exclusion: Players can voluntarily exclude themselves from Crystalbet's online and retail operations.
• Age Verification: Strict 18+ age verification for both online and retail customers.
• Account History: Full transaction and play history is available to all registered players.

Entain Group Standards

As part of Entain, Crystalbet benefits from the group's global responsible gambling framework, including the Entain Foundation — which funds research, education, and treatment of gambling-related harm. Crystalbet implements Entain's player protection standards, behavioral analytics, and staff training programs adapted to the Georgian market.

Local Partnerships

Crystalbet partners with local organizations to promote responsible gambling awareness in Georgia, including educational campaigns and support for problem gambling treatment services.