Blur

Blur is a professional Ethereum NFT marketplace and aggregator built for active traders, flippers, and serious collectors. Founded in October 2022 by Tieshun Roquerre (known as "Pacman") and Anthony Liu ("Galaga") — and backed by Paradigm — Blur scaled into one of the largest marketplaces by trading volume within months of launch.

Blur's philosophy is explicit: it is a platform built for traders, not casual buyers. Where OpenSea optimizes for beginner accessibility, Blur optimizes for speed, market depth, and zero-fee economics — letting users trade NFTs more like they would trade stocks.

Beyond its own orderbook, Blur aggregates listings from OpenSea, X2Y2, LooksRare, and other venues — bringing over $1.4 billion of premium listing inventory into a single screen, with the cheapest available listing routed automatically when you buy.

Blur runs exclusively on the Ethereum blockchain. It is fully non-custodial, signing every action through MetaMask, Coinbase Wallet, Rainbow, or any WalletConnect-compatible EVM wallet. There is no mobile app — the platform is built desktop-first for power users.

In its early releases Blur popularized the concepts of floor sweeping, real-time floor pricing, collection bids, and trait-based bidding — features that have since spread across the rest of the industry. It was also among the first platforms to make a native ERC-20 governance and rewards token, BLUR, central to its incentive design.

Today Blur consists of four layers: the zero-fee Blur Marketplace with fully featured bulk-list and sweep tooling; the Blend peer-to-peer lending protocol; deep real-time analytics; and a trader-points rewards program paid out in BLUR to active participants. Together, these prop up a market position specifically tuned for the pro onchain economy.

Blur charges the lowest fees of any major NFT platform — 0% marketplace fee on both buyer and seller.

Traders who execute 50+ trades per week save thousands of dollars annually versus a 2.5% fee platform. The 0.5% creator-royalty minimum is enforced by the protocol; creators can configure higher royalties, but traders have discretion on whether to pay above the minimum.

Zero-fee trading

Blur charges 0% marketplace fee on both buyers and sellers — significantly lower than OpenSea's 0.5%, Foundation's 5%, or Rarible's up to 2.5% on secondary sales. Combined with Ethereum-native batch tooling, Blur is the most cost-efficient venue for high-volume ETH NFT traders.

Real-time analytics (every ~4 seconds)

Live floor prices, collection depth, rarity data, and bid-ask spreads refresh approximately every four seconds. Traders see their entire NFT portfolio's live floor, P&L, and market depth from a single dashboard.

Floor sweeping + batch listing

Filter NFTs by traits, rarity, or token ID, and sweep the cheapest matching items in a single transaction. Batch listing lets you price multiple NFTs in seconds with custom pricing logic per item. Blur's sweep tooling is the fastest and most gas-efficient in the industry.

Collection bids + trait-based bids

Place a standing bid on an entire collection (not just individual items) — anyone who lists at or below your bid price instantly sells to you. Trait-based bids add filters such as "Species: Ape" or "Background: Blue" for more targeted strategies.

Blend — peer-to-peer NFT lending

Blend ("Blur Lending") lets NFT holders borrow ETH against their NFTs, or earn yield by lending against others' collateral. There are no fixed fees and no forced expiry dates — loans are renegotiable peer-to-peer. Blend is one of Blur's defining financial primitives.

Multi-marketplace aggregation

When you buy an NFT, Blur automatically routes to the cheapest available listing across its own orderbook and integrated venues — OpenSea, X2Y2, LooksRare, and more. You always get the best available price without manually checking competing platforms.

BLUR token + trader rewards

BLUR is an ERC-20 governance and rewards token. Traders earn BLUR for placing bids, listing NFTs, and active marketplace participation — pro-rata to their share of volume. Token holders vote on marketplace parameters and protocol direction.